Recently, I heard some advice for voice actors about using LinkedIn, and I wanted to share. First up, Tracy Lindley explains why you shouldn’t use special characters or words like “voice actor” in your first or last name field on LinkedIn. (Hint: it’s against their rules.)
As Tracy says, it’s a bummer that we can’t use that space to be creative, but ultimately, rules are rules.
The second bit of LinkedIn advice and best practices that I wanted to share comes from the folks at The “Working” Voice Actor on Clubhouse. A few weeks ago, George, Roshelle, and Megan started a series on using social media to promote our voiceover businesses. The first topic of discussion was LinkedIn, and a lot of advice and tips were shared. Things like:
- creating a video “Cover Story” to introduce yourself on your profile page (must use the mobile app to set up)
- using the “Name Pronunciation” space (must use the mobile app to set up)
- shortening your past job descriptions in the Experience section for a cleaner look
- keeping SEO in mind when writing your bio and posts (meaning the info on LI shouldn’t be published word-for-word anywhere else on the web for good SEO)
- endorsing the skills of your connections
- thanking people for connecting with you, and possibly sending an audio message rather than a written one (although the chat was divided about the use of audio)
Check out the replay for the whole story.
The “Working” Voice Actor also covered how to use Instagram (replay here), and tomorrow they’ll discuss another social media platform and how best to use it for your VO business. Come share your knowledge and tips!
Thank you to George, Roshelle, and Megan for organizing this space, and thanks to everyone who contributed to the discussions! Check out The “Working” Voice Actor on Fridays at noon ET/9am PT on Clubhouse.